NEUROAGENCIJA

ESG (environmental, social, governance) is a framework for the sustainable management of a company, business, or project. ESG is becoming a necessary standard, and soon it will also be an obligation without which it will be difficult to obtain financial resources, investors, loans, or insurance. Furthermore, due to political trends, the environmental and social conditions of business will be further tightened, so the company’s critical task will be futuristic training and preparation for the future environment in which it will operate.

It is, therefore, crucial for companies to include in their management framework a communication and psychological approach based on the political experience of governance. Without it, it is impossible to understand, let alone predict, the events that await the European economy. Only in this way will the company adapt to the trends that will place political restrictions on the economy in the following years. The management of the company will therefore have to develop their political skills in the future and govern their collective with moral and intellectual leadership; instead of formal authority, non-institutional acceptance of leadership by employees will be more critical. Furthermore, an essential aspect of business success will be reducing the potential for environmental and social complications.

Neuroagencija has developed the OAK™ (orientation, adaptation, calibration) method. In three phases, it sets the ESG standard and hegemonic governance in the company, enabling successful business in the coming years under changed circumstances.

Orientation is the phase of analysis in which goals, processes, resources, and shortcomings are recorded. The analysis method includes interviews, surveys, focus groups, and data analysis. Psychology and communication are essential dimensions the company prepares for the future. These are tools for establishing ESG governance in a company with hegemony.

Adaptation is the phase of action in which the strategy of change, investments in deficiencies, activities for adaptation, and the metric with which we monitor changes are implemented. The action method includes workshops, coaching, projects, and data analysis. In all activities, experience in the field of psychology and communication will be significant, especially experience from the political space, which will be transferred to companies.

Calibration is the consolidation phase in which new habits are established, attitudes are changed, and results are achieved. The metric monitors the consolidation of a new way of governing. The consolidation method includes standards, policies, a communication blue book, and biometrics to ensure that changes are consolidated and embodied. Understanding the biopsychosocial model is critical to consolidating the new way of governing in the company.

Neuroagencija offers experience in the field of organizational and business psychology, communication, and finance, both in companies and in the political space. Therefore, we have a unique combination of knowledge, which is necessary to establish and consolidate the ESG standard not only on paper but also in actual practice, the actual governance of the management, and the functioning of the collective in the company. These unique experiences are necessary to prepare the company for the populist years of rapid change ahead. Therefore, the OAK method is the only way with which management will be able to sustainably manage and adapt to all challenges and respond to opportunities in a timely manner.