A positive public image and brand is important for every institution, as it is the foundation that enables the plans and actions that the institution adopts and implements to be implemented effectively and quickly. This is especially true in today’s operating environment, where digitization speeds up all processes and simplifies access to information. A positive public image gives the company the power to operate. The very power that comes from branding and public image today, when all projects are under such keen scrutiny by the media and the public, can be a key added value for successful project implementation and day-to-day work.
We provide our clients with expert support, both at the level of analysis and strategy, as well as in the realization of the set goals:
- Public Relations (PR)
- Marketing Solutions
- Corporate Communication
- Crisis Communication
- Branding / Re-branding
Modern approaches to communication and persuasion emphasize the context of understanding, which includes both the emotional aspect or the state of mind of a community or individual, as well as the values and beliefs that will determine the interpretation of messages in the general public and in each target group.
Measurement-based coaching provides in-depth insight into an individual’s current state. Such an approach makes it possible to track progress, which is based on standardized and customized questionnaires. This gives us a clear insight into the effect of coaching. Trainings can be used for different purposes:
- Personalization of learning;
- Exploring basic concepts and their validity;
- Encouraging participants to explore their personal reactions to stakeholders;
- Explore the relevance of concepts to the broader issues of developing a corporate culture within a company / organization;
- Exploring an individual’s personality and performance.
Neuro Linguistic Programming (NLP) is a methodology developed by Richard Bandler and John Grinder. The main strength of NLP is the idea that the human mind is capable of changing the process of experiencing reality. The skill of ‘changing the experience of reality’ is more valuable than the substantive change of our reality experience. The basic importance of communication is the response from our environment. Using our five representative systems (sight, hearing, smell, taste, kinesthetic sensation – touch) makes all the difference we are able to feel. An individual has all the resources needed to make a change. There is always a positive purpose in the behavior of the individual, including the context, which is the value of the behavior. The NLP approach can be chosen for:
- Extraction of the current state;
- Organization of desired state;
- Goal setting;
- Change of attitude;
- Improving communication;
- Relationship building;
- Coping with emotional and physical distress;
- Changing internal dialogue.
Neuroframing in 7-steps
What is ‘Neuroframing’? Framing is a brain process that offers the structure and form of concepts through which the brain seeks meaning.
Why ‘Neuro’? Simply because we affect neurology in the body. When we want to change the automatism of our neurology, it is not necessary for us to understand the whole mechanics of our brains. What we can actually do is change our behavior, habits and attitudes. Automatics are in their raw state here, and influencing the mechanism of the chosen automatism allows a different attitude to new habits and desired behaviors. Once we accept the intentionality of change, we can begin the learning process.
In a time of rapid change in both society and technology, adaptation of the individual is crucial. Over a decade ago, corporate giants (such as IBM) realized that only a constant and customized way to manage change was effective and meaningful. Modern change management upgrades the various dimensions of the organization into new variables, providing managers and employees with measurable parameters to change the organization or build on existing successes.
The Change Management Package covers everything needed to effectively handle the effects of external influences, adapt to new technologies or change processes, and above all, give accurate insight to decision-makers about how employees work at all levels.