We support and guide individuals and collectives in formulating and achieving goals, improving well-being and boosting motivation.

Our mission will be fulfilled when there is more demand for training than pills taken to change.


Our purpose is to provide individuals and collectives with a professional support and innovative approach to managing well-being, learning about their own weaknesses and qualities, and learning.

Coaching is not a one-sided process. Coaching is “a practical, goal-oriented form of one-on-one learning and behavior change ” (Howard, 2015), assuming that such activity involves the purpose of change.

Lead by example.

With the help of different “language codes”, the trainer aligns beliefs with the trainee and leads from “I” to “WE” by example. It is crucial that the trainer remains true to the mission while remaining flexible enough to lead the process.

“As a tennis coach, I worked on the premise that every person can learn complex motor activities, but the result depends on the methodology used to achieve the desired skills.”

A Coach must perform in such way that the trainee is at the heart of the process.

The goals set must be measurable. The process is guided by questions and by example. Goals are often revised as we all learn in the process, but the coach must remain true to the initial ambitions. The chosen framework encourages the ambition of practically every adult – to be happy and healthy.

Happiness is not a goal, it is a relationship and relationships can be learned.

“When asked what coaches actually do, I explain that the coach simply has to be his best version. The coach, as an outside observer, is not emotionally involved in the process, but contributes to the organization of the internal and external resources of the trainee or team. Most importantly, a coach can offer support in identifying and setting goals. “

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